Click here to read the media release 

On behalf of Habitat for Humanity, PSB surveyed 1000 people in the United States and Canada, examining the perceptions, challenges and benefits of affordable housing in both countries. The survey was conducted ahead of Habitat for Humanity’s Jimmy & Rosalynn Carter Work Project, which will build 150 homes in Canada this summer.

A hidden issue

“Ten years ago, affordable housing was a hidden issue – it affected so many people and yet no one was talking about it,” says Mark Rodgers, Habitat for Humanity Canada’s President and CEO. “It’s clear from the results of this survey that people understand how important having access to decent and affordable housing is – but they feel that not enough is being done to solve the problem.”

Some key results of the affordable housing survey

  • 91 per cent of Canadians say that owning a home is one of their greatest achievements in life
  • Among renters, 77 per cent cite owning a home as one of their top goals
  • Some of the top barriers to owning a home includes:
    • High cost
    • Difficulties obtaining a mortgage
  • Almost 40 per cent currently struggle with housing costs
  • To pay housing costs, many have had to cut back in other areas:
    • Food (40 per cent)
    • Dental care (30 per cent)
    • Children’s education (12 per cent)

How Habitat for Humanity helps

Habitat’s model of affordable homeownership helps families build strength, stability and independence – and builds stronger, healthier communities at the same time. Affordable housing is a foundation for reducing poverty and achieving economic growth, with the potential to positively impact a wider range of larger societal issues.

Continuing Habitat’s action on this issue, from July 9 to 14, former US President Carter and his wife will be building homes as part of Habitat’s Jimmy & Rosalynn Carter Work Project. While President and Mrs. Carter are focusing their efforts on Edmonton and Winnipeg, almost 50 communities across Canada will be participating, helping build 150 homes alongside 150 families to mark Canada’s 150th. To find out more, visit

Click here to download a copy of the Affordable Housing Survey Infographic (pictured at right).